Regardless of what you’re writing – a blog post, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be … Read more

I’ll wager that 9 out of 10 people who read this won’t get it. Not really. They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it. But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few … Read more

…that you can’t achieve in a year. What happens when you give yourself a goal to do something in the next year? You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.” You put it off. And put it off. And … Read more

I like to write. Heck, to be honest I LOVE to write. Yet sometimes I hate it as well – like when I HAVE to write another newsletter and I’m thinking I just don’t know what to say. That’s why I like to find ideas that jog me into writing, and I share them with … Read more

If you’re not repurposing your content, you’re losing traffic. Repurposing is a technique to change either the format of your content or change its target audience. For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or … Read more

The kid who got straight A’s in school is probably the most successful person from that class, right? Actually, no. While good grades and a high I.Q. can be helpful, they not only don’t guarantee success – they sometimes hamper success. After all, life is not school. And the skills it takes to get great … Read more

…even if you’re the world’s worst procrastinator. I’ve used this technique to create all sorts of things, from a free bonus I put together and gave away for an affiliate product, all the way up to $1,000 training programs. Creating content and products is a huge obstacle for most marketers because it takes so much … Read more

The Good, The Bad and the Super Profitable Believe it or not, in online marketing the pros (and we’re defining “pro” as six figures of annual income) use PLR all the time. They just don’t advertise it. (Would you?) Private Label Rights (PLR) is content you can use as you own. You can use it … Read more

The data is in – if you want people to pay attention to you online, you need to do the following two things: Be your original self. Don’t be ordinary, be unusual. Be different. Don’t talk about yourself much. Here’s what we know: Posts on X with uncommon words and phrasing get shared 4 to … Read more

A friend of mine works with brand new marketers on setting up and building their business. Can you guess the number one problem these new marketers make for themselves? They want to target EVERYBODY… EVERYBODY who has a kid. EVERYBODY who wants a date. EVERYBODY who wants to make money. EVERYBODY who wants to lose … Read more